THE JOURNAL
Things I keep
thinking about.
Notes on making things, working with AI, building brands, and trying not to overthink all of it. Written by me, for whoever finds it useful.
AI didn’t give me taste. It gave me more room to use it.
Making something quickly is exciting. Knowing what to keep is still the job.
Your feed looks nice. What is it actually doing?
I love a beautiful grid. I also need a reason for the next post.
My overthinking needs a brief.
Curiosity is useful. Twelve competing directions before lunch? Less useful.
Your website isn’t a poster. People have things to do.
The animation can be wonderful. I still need to find the thing I came for.