Luxury / Events & communications
Oaken Events International
An incredible room deserves more than “a night to remember” in the caption.
Social Media Manager & Communications Lead
Let me set
the scene.
An event can be exceptional in person and surprisingly ordinary on a feed. Oaken Events International gave me the opportunity to work on that gap. My role was to manage social media and lead communications with enough care that the digital presence reflected the experience being created in the room.
A feed of event recaps can show that something happened without telling you why it mattered. The challenge was to move beyond documentation and build a recognisable luxury narrative. Every caption, image choice, and communication rollout needed to belong to the same world.
How do you help someone feel an experience they weren’t there for?
Think about the story before the event is over
I worked across the content lifecycle, from ideas to execution. The story could build anticipation before an event and continue afterwards, rather than arriving only as a folder of photographs waiting for captions. That gave each moment a role within a wider narrative.
Choose with an editorial eye
I treated visual selection and copy as connected decisions. A beautiful image needs context. A good caption cannot rescue an image that tells the wrong story. I aimed for a consistent editorial standard across platforms so the brand felt recognisable even when the event itself changed.
Make the communication feel like the brand
I led online communication and engagement with the same attention to tone. Luxury is also in the small interactions: what gets said, how it gets said, and whether it feels considered. Community management belonged inside the creative direction, not off to one side.
What I made
and put in place.
- Pre-event and post-event content planning
- Social media management
- Editorial copy and visual selection
- Coordinated brand communications
- Audience engagement
What changed.
The work brought the digital story closer to the standard of the physical events: a more cohesive presence, a clearer editorial point of view, and communication that extended the experience beyond the room.
What stayed with me.
My favourite question here was not “What happened?” It was “What made being there feel different?” That is a much better place to start a story.
If you create something people need to experience to understand, I can help make the story travel.
Let’s talk about itNEXT STORY
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